About Simply Wine
Built on relationships.
Driven by opportunity.
Established in 1999, Simply Wine is a South African wine business built around industry relationships, commercial experience and an ability to identify opportunity across products, brands and markets.
Our story
More than two decades in wine.
Simply Wine was established in 1999 and has evolved over more than two decades within the South African wine industry.
The business has developed experience across wine supply, own brands, retail, wholesale, packaging coordination and commercial markets — giving us a practical understanding of what it takes to move a product from opportunity to market.
That experience is supported by long-standing relationships across producers, wineries, suppliers, buyers and industry partners, allowing Simply Wine to operate with a perspective that extends beyond a conventional fixed portfolio.
Today, we combine that industry experience with an entrepreneurial, opportunity-led approach — using our supply capabilities, market knowledge and industry relationships to pursue opportunities where there is a strong commercial fit.
Simply Wine today
Experience built across the business of wine.
Established Since 1999
Built over more than two decades of change, relationships and commercial experience in the South African wine industry.
Own-Brand Experience
Simply Wine owns and develops the Simply Wine, Rouge Noir and Cape Collection brands, providing first-hand experience in product positioning, packaging and route-to-market considerations.
Retail & Commercial Experience
Experience across retail, wholesale and commercial supply channels, with practical understanding of product positioning, packaging, distribution and market requirements.
Industry Access
Long-standing relationships across producers, wineries, suppliers and commercial partners provide access to opportunities beyond a conventional fixed catalogue.
How we think
The requirement comes first.
Simply Wine is not limited by one producer, one product range or one route to market. We begin by understanding the commercial requirement and then explore the relationships, products, packaging and market opportunities.
That approach allows us to be flexible — whether the opportunity involves an existing brand, a new product, a retail requirement, wine sourcing or something that has not yet been brought to market.
Not driven by the catalogue.
Driven by the opportunity.
South African roots. Wider opportunity.
Local relationships. International perspective.
South Africa is the foundation of Simply Wine — both as a source of wine and as the industry in which our relationships and experience have been built.
The business also has experience supplying and exporting South African wine into multiple international markets, giving us practical exposure to the requirements involved in taking wine beyond the domestic market.
South African wine. Global opportunity.
Let’s connect
Let’s create the next opportunity.
If you see an opportunity in wine, we’d be pleased to start the conversation.